⟡ Overview

Brand identity and website for a multidisciplinary artist and poet working across painting, poetry, and performance.

⟡ The Problem

Her work spanned multiple mediums but her presence had no online container where her work could be found, reducing her opportunities.

⟡ The approach

Built a light and airy visual system in order to support a complex body of creative work.

⟡ My Role

Brand strategy, visual identity, website design.

⟡ The Outcome

Skarlett reported feeling relieved to have an online presence that no longer feels visually scattered.